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  2. GroupM - Wikipedia

    en.wikipedia.org/wiki/GroupM

    GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.

  3. The Interpublic Group of Companies - Wikipedia

    en.wikipedia.org/wiki/The_Interpublic_Group_of...

    Healix, an agency focused on global life science and healthcare brands. [30] Identity, formerly Diverse Communications, is an Australia-based agency focused on multicultural communications. [31] ID Media is IPG Mediabrands' direct response planning and buying agency. [32] Initiative, a media buying network which includes the former network BPN ...

  4. Mediahub - Wikipedia

    en.wikipedia.org/wiki/Mediahub

    Website. www.mediahubww.com. Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency. It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG). Launched in 2005 as part of MullenLowe Group's predecessor ...

  5. Omnicom Group - Wikipedia

    en.wikipedia.org/wiki/Omnicom_Group

    Omnicom Media Group is the media division of the Omnicom Group Inc. [46] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [47] TBWA is a global agency network, normally billed as 'The Disruption Company'. [48]

  6. Media buying - Wikipedia

    en.wikipedia.org/wiki/Media_buying

    Media buying. Media buying refers to the procurement of advertising on mediums such as a television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc. It also includes price negotiation and the appropriate placement of ads based on research to reach the right audiences ...

  7. Big Six advertising agencies - Wikipedia

    en.wikipedia.org/wiki/Big_Six_advertising_agencies

    The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, ...

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