WOW.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Product lifecycle - Wikipedia

    en.wikipedia.org/wiki/Product_lifecycle

    Product and process lifecycle management (PPLM) is an alternate genre of PLM in which the process by which the product is made is just as important as the product itself. Typically, this is the life sciences and advanced specialty chemicals markets. The process behind the manufacture of a given compound is a key element of the regulatory filing ...

  3. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    Product life-cycle management (marketing) A model for the product sales lifecycle, with the assumption of four major phases: introduction, growth, maturity, and decline. Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow.

  4. Product lifetime - Wikipedia

    en.wikipedia.org/wiki/Product_lifetime

    Product lifetime or product lifespan is the time interval from when a product is sold to when it is discarded. [1] Product lifetime is slightly different from service life because the latter considers only the effective time the product is used. [1] It is also different from product economic life which refers to the point where maintaining a ...

  5. Growth–share matrix - Wikipedia

    en.wikipedia.org/wiki/Growth–share_matrix

    The growth–share matrix[2] (aka the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart created in a collaborative effort by BCG employees: Alan Zakon first sketched it and then, together with his colleagues, refined it. [4]

  6. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Managing products through the life-cycle [6] Price: Price refers to the amount a customer pays for a product. Price may also be a consumer's expectation for getting a certain product (e.g. time or effort). Price is the only variable that has implications for revenue. Price is the only part of the marketing mix that talks about the value for the ...

  7. Crossing the Chasm - Wikipedia

    en.wikipedia.org/wiki/Crossing_the_Chasm

    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

  8. Product life-cycle theory - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle_theory

    Product life-cycle theory. The Product Life Cycle Theory is an economic theory that was developed by Raymond Vernon in response to the failure of the Heckscher–Ohlin model to explain the observed pattern of international trade. The theory suggests that early in a product's life-cycle all the parts and labor associated with that product come ...

  9. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Curve of sales as a function of the time of the product on the market. After a plateau in sales at product maturity, a steep decline can follow. The product life cycle (PLC) is a tool used by marketing managers to gauge the progress of a product, especially relating to sales or revenue accrued over time. The PLC is based on a few key ...