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Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]
Strategic management tools. In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.
The European Union defines online platforms as "information society services that allow business users to offer goods or services to consumers, with a view to facilitating the initiating of direct transactions between those business users and consumers; they are provided to business users on the basis of contractual relationships between the ...
The 7Cs Compass Model is a framework of co-marketing, which is a marketing strategy where business entities collaborate closely in their marketing efforts. Also the co-creation marketing of a company and consumers are contained in the co-marketing.
A business can use a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. [ 1 ]
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, and situational analysis) [1] [2] [3] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of a project or business.
Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
According to the constructed preference view, consumer willingness to pay is a context-sensitive construct; that is, a consumer's WTP for a product depends on the concrete decision context. For example, consumers tend to be willing to pay more for a soft drink in a luxury hotel resort in comparison to a beach bar or a local retail store.