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Spamdexing. Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of ...
v. t. e. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Awards. Search Personality of the Year. Barry Schwartz (born 22 March 1980) is a technologist and blogger who writes about search engines and search engine marketing, and search engine optimization. [1][2] Schwartz is the founder [3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search ...
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
The search engine manipulation effect (SEME) is a term invented by psychologist Robert Epstein in 2015 to describe a hypothesized change in consumer preferences and voting preferences by search engines. Rather than search engine optimization where advocates, websites, and businesses seek to optimize their placement in the search engine's ...
Website audit. Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web ...
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