Search results
Results from the WOW.Com Content Network
Marketing. As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives.
In library and information science, Information search process (ISP) is a model proposed by Carol Kuhlthau in 1991 that represents a tighter focus on information-seeking behavior. Kuhlthau's framework was based on research into high school students, [31] but extended over time to include a diverse range of people, including those in the workplace.
Information search Customer purchase decision, illustrating different communications touchpoints at each stage. During the information search and evaluation stages, the consumer works through processes designed to arrive at a number of brands (or products) that represent viable purchase alternatives.
A review of the literature on information seeking behavior shows that information seeking has generally been accepted as dynamic and non-linear (Foster, 2005; Kuhlthau 2006). People experience the information search process as an interplay of thoughts, feelings and actions (Kuhlthau, 2006). Donald O. Case (2007) also wrote a good book that is a ...
Know Your Customer's Customer (KYCC) KYCC or Know Your Customer's Customer is a process that identifies a customer's customer activities and nature. This includes the identification of the customer's customers and assessing the risk levels associated with their activities. [6]
Consumer. A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use.
Customer intelligence ( CI) as part of business intelligence is the process of gathering and analyzing information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors. [1] [verification needed]
The comprehensive model of information seeking, or CMIS, is a theoretical construct designed to predict how people will seek information. It was first developed by J. David Johnson and has been utilized by a variety of disciplines including library and information science and health communication . The CMIS has been empirically tested in health ...