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Mervyn's was an American middle-scale department store chain based in Hayward, California, and founded by Mervin G. Morris (1920–2021). [1] It carried national brands of clothing, footwear, bedding, bath products, furniture, jewelry, beauty products, electronics, toys, and housewares. Many of the company's stores were opened in shopping malls ...
The middle scale Mervyn's department store chain consisted of 300 units in 16 states, while the upscale Department Stores Division operated 26 Marshall Field's, 22 Hudson's, and 19 Dayton's stores. In 1997, both of the Everyday Hero stores were closed. Target's store count rose to 796 units, and sales rose to $20.2 billion.
The Consumerist complained yesterday that the now-defunct department store Mervyns was charging $15 for customer service. It could be true. Certainly Mervyn's venture-capital ownership, Cerberus ...
By the mid-1980s, the chain was operating 148 stores. In 1984, Mervyn's opened nine stores in Texas — its first adventure outside the western United States — and posted a $223.3 million profit on sales of more than $2 billion. The following year, Mervyn's contributed 37% of Dayton Hudson's operating profit.
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The former Mervyn's location became a Forever 21 and closed on New Year's Eve 2011. JCPenney moved their location to the larger location in October 2012 to compete with the Macy's store, which opened in the former Gottschalks site in March 2013, and in October of that same year, Dick's Sporting Goods opened at the former original JCPenney site.
Mervyn's California. This section states "The rebranding had little effect on the company's revenues, and the "California" was dropped from the name in 2001, reverting the store back to the original name it had used for years. There was (sic) also issues with owners of mervyn's store outside California with the branding".