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  2. Bluetooth Low Energy beacon - Wikipedia

    en.wikipedia.org/wiki/Bluetooth_low_energy_beacon

    Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon. Bluetooth beacons use Bluetooth Low Energy proximity sensing to ...

  3. iBeacon - Wikipedia

    en.wikipedia.org/wiki/IBeacon

    iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.

  4. Bluetooth Low Energy - Wikipedia

    en.wikipedia.org/wiki/Bluetooth_Low_Energy

    Bluetooth Low Energy (Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) aimed at novel applications in the healthcare, fitness, beacons, security, and home entertainment industries.

  5. Types of beacons - Wikipedia

    en.wikipedia.org/wiki/Types_of_beacons

    Battery powered: beacons that are battery powered range from using coin cell (or Button cell) batteries, AA, or AAA batteries; Electricity plug powered; USB powered. Types of location technology. Most beacons use bluetooth technology to communicate with other devices and retrieve the location information. Apart from bluetooth technology however ...

  6. Beacon - Wikipedia

    en.wikipedia.org/wiki/Beacon

    In wireless networks, a beacon is a type of frame which is sent by the access point (or WiFi router) to indicate that it is on. Bluetooth based beacons periodically send out a data packet and this could be used by software to identify the beacon location.

  7. Eddystone (Google) - Wikipedia

    en.wikipedia.org/wiki/Eddystone_(Google)

    Eddystone was a Bluetooth Low Energy beacon profile released by Google in July 2015. In December 2018 Google stopped delivering both Eddystone and Physical Web beacon notifications. The Apache 2.0-licensed, cross-platform, and versioned profile contained several frame types, including Eddystone-UID, Eddystone-URL, and Eddystone-TLM. [1]

  8. Proximity marketing - Wikipedia

    en.wikipedia.org/wiki/Proximity_marketing

    Proximity marketing. Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly ...

  9. Facebook Bluetooth Beacon - Wikipedia

    en.wikipedia.org/wiki/Facebook_Bluetooth_Beacon

    The Facebook Bluetooth Beacon is a hardware beacon released by Facebook in 2015. The beacon uses a bluetooth connection to communicate with the Facebook app on the user's smartphone, informing it of the phone's location. [1] The technology allows location-specific advertising to be pushed to the user's Facebook feed.

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