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Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [2] while the term media ecology was first formally introduced by Neil Postman in 1968. [3]
In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ( radio and television ...
Communication privacy management theory. Communication privacy management ( CPM ), originally known as communication boundary management, is a systematic research theory developed by Sandra Petronio in 1991. CPM theory aims to develop an evidence-based understanding of the way people make decisions about revealing and concealing private ...
Spiral of silence. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions. [1] [2] Also known as the theory of public opinion, the spiral of silence theory claims ...
Science communication. Schematic overview of the field and the actors of science communication according to Carsten Könneker. Science communication encompasses a wide range of activities that connect science and society. [1] Common goals of science communication include informing non-experts about scientific findings, raising the public ...
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
Participatory culture. Participatory culture, an opposing concept to consumer culture, is a culture in which private individuals (the public) do not act as consumers only, but also as contributors or producers ( prosumers ). [1] The term is most often applied to the production or creation of some type of published media .
There are more than 83,000 active and officially registered media outlets in Russia that broadcast information in 102 languages. Of the total number of media outlets, the breakdown is as follows: magazines – 37%, newspapers – 28%, online media – 11%, TV – 10%, radio – 7% and news agencies – 2%.