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Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and ...
Independent media refers to any media, such as television, newspapers, or Internet -based publications, that is free of influence by government or corporate interests. The term has varied applications. Independence stands as a cornerstone principle within media policy and the freedom of the press, representing an "essentially contested concept".
Media culture, with its declinations of advertising and public relations, is often considered as a system centered on the manipulation of the mass of society. [5] Corporate media "are used primarily to represent and reproduce dominant ideologies." [6] Prominent in the development of this perspective has been the work of Theodor Adorno since the ...
In the 1970s, some scholars in communications studies, such as Oliver Boyd-Barrett, Jeremy Tunstall and Elihu Katz, advanced a "media imperialism" perspective.This theory posits that there is an "iniquitous flow of cultural production from the First to the Third World, whereby the media of advanced capitalist economies were able to substantially influence, if not actually determine, the nature ...
Media relations. Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. It can also entail developing symbiotic relationships with media outlets, journalists, bloggers, and influencers to garner publicity for an ...
Mass media includes the diverse arrays of media that reach a large audience via mass communication . Broadcast media transmits information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprises such services as email, social ...
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Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media , reading books and magazines , watching television and film , and listening to radio . [1]