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Encoding specificity principle. The encoding specificity principle is the general principle that matching the encoding contexts of information at recall assists in the retrieval of episodic memories. It provides a framework for understanding how the conditions present while encoding information relate to memory and recall of that information. [1]
Visual encoding is the process of converting images and visual sensory information to memory stored in the brain. This means that people can convert the new information that they stored into mental pictures (Harrison, C., Semin, A., (2009). Psychology.
Specific Area Message Encoding (SAME) is a protocol used for framing and classification of broadcasting emergency warning messages. It was developed by the United States National Weather Service for use on its NOAA Weather Radio (NWR) network, and was later adopted by the Federal Communications Commission for the Emergency Alert System, then subsequently by Environment Canada for use on its ...
Common coding theory is a cognitive psychology theory describing how perceptual representations (e.g. of things we can see and hear) and motor representations (e.g. of hand actions) are linked. The theory claims that there is a shared representation (a common code) for both perception and action. More important, seeing an event activates the ...
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...
Self-referential encoding. Self-referential encoding is a method of organizing information in one's memory in which one interprets incoming information in relation to oneself, using one's self-concept as a background. [1] Examples include being able to attribute personality traits to oneself or to identify recollected episodes as being personal ...
Elaborative encoding is a mnemonic system which uses some form of elaboration, such as an emotional cue, to assist in the retention of memories and knowledge. In this system one attaches an additional piece of information to a memory task which makes it easier to recall.
The encoding/decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Stuart Hall titled the study 'Encoding and Decoding in the Television Discourse.'. Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. [1]