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Fact sheet. A factsheet or fact sheet, also called fact file, is a single-page document containing essential information about a product, substance, service or other topic. Factsheets are frequently used to provide information to an end user, consumer or member of the public in concise, simple language. They generally contain key safety points ...
Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations. Lee is best known for his public relations work with the Rockefeller Family. His first major client was the Pennsylvania Railroad, followed by numerous major railroads such as the New York Central, the Baltimore and ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Outline of public relations – Overview of and topical guide to public relations; Outline of thought – Overview of and topical guide to thought; Pollyanna principle – Tendency to remember pleasant things better; Positive feedback – Feedback loop that increases an initial small effect; Propaganda – Communication used to influence opinion
The U.S. Bilateral Relations Fact Sheets, also known as the Background Notes, [1] are a series of works by the United States Department of State.These publications include facts about the land, people, history, government, political conditions, economy, and foreign relations of independent states, some dependencies, and areas of special sovereignty.
A talking point is a pre-established message or formula used in the field of political communication, sales and commercial or advertising communication. The message is coordinated a priori to remain more or less invariable regardless of which stakeholder brings the message in the media. [1][2][3][4] Such statements can either be free standing ...
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