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Multimedia. Multimedia is a form of communication that uses a combination of different content forms, such as writing, audio, images, animations, or video, into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which feature little to no interaction between users.
In communication, media are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. [1] [2] The term generally refers to components of the mass media communications industry, such as print media, publishing, news media, photography, cinema, broadcasting ( radio and television ...
Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication.
Some communication theorists, like Virginia M. McDermott, understand interpersonal communication as a fuzzy concept that manifests in degrees. In this view, an exchange varies in how interpersonal it is based on several factors. It depends on how many people are present, and whether it happens face-to-face rather than through telephone or email.
The history of communication itself can be traced back since the origin of speech circa 100,000 BCE. [1] The use of technology in communication may be considered since the first use of symbols about 30,000 years BCE. Among the symbols used, there are cave paintings, petroglyphs, pictograms and ideograms. Writing was a major innovation, as well ...
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media ...
Visual communication is the use of visual elements to convey ideas and information which include (but are not limited to) signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. [1] Visual communication has been proven to be unique when compared to other verbal or written ...
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...