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2. Interactive media - Wikipedia

   en.wikipedia.org/wiki/Interactive_media

   The media which allows several geographically remote users to interact synchronously with the media application/system is known as Distributed Interactive Media. Some common examples of this type of Media include Online Gaming, Distributed Virtual Environment, Whiteboards which are used for interactive conferences and many more.

3. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   v. t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1] [2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

4. Interactive marketing - Wikipedia

   en.wikipedia.org/wiki/Interactive_marketing

   Interactive marketing. Interactive marketing, sometimes called trigger-based or event-driven marketing, [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively ...

5. Interactive video - Wikipedia

   en.wikipedia.org/wiki/Interactive_video

   Interactive video (also known as "IV") is a form of digital video that supports user interaction. [9] Interactive videos provide the viewer the ability to click, on a desktop, or touch on mobile devices within the video for an action to occur. These clickable areas, or "hotspots," can perform an action when clicked or touched.

6. Interactive Advertising Bureau - Wikipedia

   en.wikipedia.org/wiki/Interactive_Advertising_Bureau

   The Interactive Advertising Bureau ( IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe .

7. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

8. TV upfront presentations clouded by digital video ad supremacy

   www.aol.com/news/tv-upfront-presentations...

   For example, a T-Mobile ad featuring U.S. TV show "Saturday Night Live's" Chloe Fineman could air during the live network TV broadcast of “SNL,” appear the next day on NBCU’s Peacock ...

9. Out-of-home advertising - Wikipedia

   en.wikipedia.org/wiki/Out-of-home_advertising

   Research. v. t. e. Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons ...