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  2. Earned media - Wikipedia

    en.wikipedia.org/wiki/Earned_media

    Description. Earned media is what happens when a person or organization is spoken of by a third party, with no payment changing hands. Examples include mentions in traditional media, guest appearances on television shows, or an opinion piece in a periodical. Sometimes social media mentions, ratings, reviews, and online discussions are included ...

  3. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [1]

  4. Digital content - Wikipedia

    en.wikipedia.org/wiki/Digital_content

    Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a ...

  5. Digital distribution - Wikipedia

    en.wikipedia.org/wiki/Digital_distribution

    Live support software. E-procurement. Purchase-to-pay. Super-apps. v. t. e. Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software. [1]

  6. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  8. Paid content - Wikipedia

    en.wikipedia.org/wiki/Paid_content

    Paid content is content on the Internet – such as text, graphics, video and downloads – which is paid for. Paid content is usually copyrighted. Some internet content has always historically been paid for — until recently there has been little discussion about paying for scientific, technical and medical (STM) content as well as certain trade information.

  9. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Although not unchallenged, [3] [4] common features include: [2] Online platforms that enable users to create and share content ...