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  2. Pain and pleasure - Wikipedia

    en.wikipedia.org/wiki/Pain_and_pleasure

    Opponent process theory. The opponent-process theory is a model that views two components as being pairs that are opposite to each other, such that if one component is experienced, the other component will be repressed. Therefore, an increase in pain should bring about a decrease in pleasure, and a decrease in pain should bring about an ...

  3. Inoculation theory - Wikipedia

    en.wikipedia.org/wiki/Inoculation_theory

    Inoculation theory is a social psychological / communication theory that explains how an attitude or belief can be made resistant to persuasion or influence, in analogy to how a body gains resistance to disease. [1] [2] The theory uses medical inoculation as its explanatory analogy but instead of applying it to disease, it is used to discuss ...

  4. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  5. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    Behavioral game theory seeks to examine how people's strategic decision-making behavior is shaped by social preferences, social utility and other psychological factors. [1] Behavioral game theory analyzes interactive strategic decisions and behavior using the methods of game theory, [2] experimental economics, and experimental psychology.

  6. Fuzzy-trace theory - Wikipedia

    en.wikipedia.org/wiki/Fuzzy-trace_theory

    Fuzzy-trace theory. Fuzzy-trace theory ( FTT) is a theory of cognition originally proposed by Valerie F. Reyna and Charles Brainerd [1] to explain cognitive phenomena, particularly in memory and reasoning. FTT posits two types of memory processes (verbatim and gist) and, therefore, it is often referred to as a dual process theory of memory.

  7. Impossible color - Wikipedia

    en.wikipedia.org/wiki/Impossible_color

    Human color sensation is defined by the sensitivity curves (shown here normalized) of the three kinds of cone cells: respectively the short-, medium- and long-wavelength types. Impossible colors are colors that do not appear in ordinary visual functioning. Different color theories suggest different hypothetical colors that humans are incapable ...

  8. Visual perception - Wikipedia

    en.wikipedia.org/wiki/Visual_perception

    Visual perception is the ability to interpret the surrounding environment through photopic vision (daytime vision), color vision, scotopic vision (night vision), and mesopic vision (twilight vision), using light in the visible spectrum reflected by objects in the environment. This is different from visual acuity, which refers to how clearly a ...

  9. Place theory - Wikipedia

    en.wikipedia.org/wiki/Place_theory

    Place theory is a theory of hearing that states that our perception of sound depends on where each component frequency produces vibrations along the basilar membrane. By this theory, the pitch of a sound, such as a human voice or a musical tone, is determined by the places where the membrane vibrates, based on frequencies corresponding to the ...