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2. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

3. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

4. Digital media - Wikipedia

   en.wikipedia.org/wiki/Digital_media

   Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [1]

5. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   t. e. Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. [1][2] A display ad is usually interactive (i.e. clickable), which allows brands and advertisers to engage deeper with the users.

6. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

7. The “Media Apocalypse” is Leaving Canadian Advertisers Facing ...

   www.aol.com/lifestyle/media-apocalypse-leaving...

   This year, digital advertising was slated to hit $16 billion, up from $13.6 billion in 2022, and may reach $21.5 billion by 2028. Yet this has not necessarily meant advertisers are happy with the ...