Search results
Results from the WOW.Com Content Network
Despite being widely seen as a model of communication, not everyone agrees that this is an accurate characterization. [2] A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components.
Harold Lasswell. Harold Dwight Lasswell (February 13, 1902 – December 18, 1978) was an American political scientist and communications theorist. He earned his bachelor's degree in philosophy and economics and his Ph.D. from the University of Chicago. [1] He was a professor of law at Yale University. He served as president of the American ...
Lasswell assigns a field of inquiry to each component, corresponding to control analysis, content analysis, media analysis, audience analysis, and effect analysis. [83] The model is usually seen as a linear transmission model and was initially formulated specifically for mass communication, like radio, television, and newspapers.
The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
Almond was born on January 12, 1911, in Rock Island, Illinois, the son of Russian-Jewish and Ukrainian-Jewish immigrants, raised "in a strict orthodox Jewish home." [1] He attended the University of Chicago, both as an undergraduate and as a graduate student, and worked with Harold Lasswell. Almond completed his Doctor of Philosophy degree in ...
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as ...
Audience theory. Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.