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2. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [1] Radio, television, newspaper, magazine, out-of-home advertising, and online ...

3. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

4. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support. [80] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.

5. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

6. Viewable impression - Wikipedia

   en.wikipedia.org/wiki/Viewable_impression

   In the online advertising industry, a viewable impression is a measure of whether a given advert was actually seen by a human being, as opposed to being out of view or served as the result of automated activity. The viewable impression guidelines [ 1] are administered by the Media Rating Council and require that a minimum of 50% of the pixels ...

7. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). Direct response advertisers often consider CPA ...

8. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   There are four common pricing models used in the online performance advertising market. CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that ...

9. Pageview - Wikipedia

   en.wikipedia.org/wiki/Pageview

   Pageview. In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. [1] On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the ...