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HTML is a markup language that defines the structure and presentation of web pages. It is one of the core technologies of the World Wide Web, along with CSS and JavaScript. HTML allows creating and formatting text, images, links, tables, forms, and other elements on a web page. Learn more about the history, syntax, and features of HTML on Wikipedia.
An HTML document is composed of a tree of simple HTML nodes, such as text nodes, and HTML elements, which add semantics and formatting to parts of document (e.g., make text bold, organize it into paragraphs, lists and tables, or embed hyperlinks and images). Each element can have HTML attributes specified. Elements can also have content, including other elements and text.
UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
HTML attributes are special words used inside the opening tag to control the element's behaviour. HTML attributes are a modifier of a HTML element type. An attribute either modifies the default functionality of an element type or provides functionality to certain element types unable to function correctly without them. In HTML syntax, an attribute is added to a HTML start tag .
A Uniform Resource Identifier ( URI ), formerly Universal Resource Identifier, is a unique sequence of characters that identifies an abstract or physical resource, [1] such as resources on a webpage, mail address, phone number, [2] books, real-world objects such as people and places, concepts. [3] URIs are used to identify anything described using the Resource Description Framework (RDF), for ...
The property's name and value context are described by the item's vocabulary. Properties values usually consist of string values, but can also use URLs using the a element and its href attribute, the img element and its src attribute, or other elements that link to or embed external resources.
A link relation is a descriptive attribute attached to a hyperlink in order to define the type of the link, or the relationship between the source and destination resources. The attribute can be used by automated systems, or can be presented to a user in a different way. In HTML these are designated with the rel attribute on link, a, or area ...
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012. [1] [2]