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2. Column inch - Wikipedia

   en.wikipedia.org/wiki/Column_inch

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

3. Fine print - Wikipedia

   en.wikipedia.org/wiki/Fine_print

   The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. The practice, for example, can be used to mislead the consumer about an item's price or value, or the nutritional content of a food product. [4]

4. Pica (typography) - Wikipedia

   en.wikipedia.org/wiki/Pica_(typography)

   The pica is a typographic unit of measure corresponding to approximately of an inch, or from to of a foot. One pica is further divided into 12 points . In printing, three pica measures are used: The French pica of 12 Didot points (also called cicero) generally is: 12 × 0.376 = 4.512 mm (0.1776 in). The American pica of 0.16604 inches (4.217 mm).

5. Newspaper display advertising - Wikipedia

   en.wikipedia.org/wiki/Newspaper_display_advertising

   Newspaper display advertising is a form of newspaper advertisement - where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger budget clients. Display ads appear in all sections of the newspaper ...

6. Print emails in AOL Mail - AOL Help

   help.aol.com/articles/print-emails-in-new-aol-mail

   Save a physical copy of important emails you've sent or received. Check out how to print emails and attachments in AOL Mail. 1. Open the email you'd like to print. 2. Click the Print icon. - A window will appear with your message. 2. Click the Print icon again. 3. Follow the browser prompts to finish printing.

7. Aspect ratio - Wikipedia

   en.wikipedia.org/wiki/Aspect_ratio

   The aspect ratio of a geometric shape is the ratio of its sizes in different dimensions. For example, the aspect ratio of a rectangle is the ratio of its longer side to its shorter side—the ratio of width to height, [1] [2] when the rectangle is oriented as a "landscape". The aspect ratio is most often expressed as two integer numbers ...