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Larry Ellison, executive chairman and co-founder of Oracle. Oracle Corporation is an American multinational computer technology company headquartered in Austin, Texas, United States.
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Many startups at the time benefited from this trend to provide exclusively social CRM solutions, including Base and Nutshell. The same year, Gartner organized and held the first Customer Relationship Management Summit, and summarized the features systems should offer to be classified as CRM solutions.
Software as a service (SaaS / s æ s /) is a form of cloud computing in which the provider offers the use of application software to a client and manages all the physical and software resources used by the application.
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Omnichannel retail strategies are an expansion of what previously was known as multichannel retailing. The emergence of digital technologies, social media and mobile devices has led to significant changes in the retail environment and provided opportunities for retailers to redesign their marketing and product strategies.
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