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  2. Digital media - Wikipedia

    en.wikipedia.org/wiki/Digital_media

    "Triple-product" business model of digital media platforms. Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers.

  3. Digital distribution - Wikipedia

    en.wikipedia.org/wiki/Digital_distribution

    Live support software. E-procurement. Purchase-to-pay. Super-apps. v. t. e. Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software. [1]

  4. Digital platform (infrastructure) - Wikipedia

    en.wikipedia.org/wiki/Digital_platform...

    A digital platform is a software-based online infrastructure that facilitates user interactions and transactions. Digital platforms can act as data aggregators to help users navigate large amounts of information, as is the case with search engines; as matchmakers to enable transactions between users, as is the case with digital marketplaces; or ...

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  6. Platform economy - Wikipedia

    en.wikipedia.org/wiki/Platform_economy

    The platform economy is economic and social activity facilitated by platforms, typically online sales or technology frameworks. Platform businesses control an increasing share of the world's economy and sometimes disrupt traditional businesses. The most common type of platform economy centres around transaction platforms, also known as digital ...

  7. Digital content - Wikipedia

    en.wikipedia.org/wiki/Digital_content

    Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or contained in computer files. Viewed narrowly, digital content includes popular media types, while a ...

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