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  2. Pay-per-call advertising - Wikipedia

    en.wikipedia.org/wiki/Pay-per-call_advertising

    Pay-per-call advertising. Pay-per-call (PPCall, also called cost-per-call) is an advertising model which allows companies to advertise on TV and pay for each call generated from each TV commercial aired based on a performance model and agreed upon cost per call. The Pay Per Call model allows companies to avoid expensive cash media spends for TV ...

  3. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising. Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. [1]

  4. Verizon - Wikipedia

    en.wikipedia.org/wiki/Verizon

    Verizon. Verizon Communications Inc., commonly known as Verizon ( / vəˈraɪzən / və-RYE-zən ), is an American multinational telecommunications conglomerate. The company is incorporated in Delaware, and headquartered at 1095 Avenue of the Americas in Midtown Manhattan, New York City. [3] Verizon's capital stock is a component of the Dow ...

  5. ‘Legal in the United States of America’: Verizon ... - AOL

    www.aol.com/finance/legal-united-states-america...

    But it turns out that people spend an average of $219 per month — $133 more than they’d thought. Every month, it’s good to take a look at your bank account and credit card statements.

  6. AOL latest headlines, entertainment, sports, articles for business, health and world news.

  7. AT&T Mobility - Wikipedia

    en.wikipedia.org/wiki/AT&T_Mobility

    T-Mobile US and Verizon Wireless have deployed similar late-stage upgrades in a larger number of markets than AT&T, but promote them as being upgrades to their 4G LTE service. T-Mobile mocked the branding via a video on Twitter, showing a person applying a sticky note reading "9G" over the LTE indicator on an iPhone, captioned "didn't realize ...

  8. Local Corporation Granted U.S. Mobile Pay-Per-Call Patent - AOL

    www.aol.com/2013/03/06/local-corporation-granted...

    Local Corporation Granted U.S. Mobile Pay-Per-Call Patent Third Enhanced Directory Assistance Patent Focuses on Mobile Implementations IRVINE, Calif.--(BUSINESS WIRE)-- Local Corporation (NAS ...

  9. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.