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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. [1][2] It may include a short statement of such fundamental matters as the organization's values or ...

  3. Business purpose - Wikipedia

    en.wikipedia.org/wiki/Business_purpose

    Business purpose. Business purpose refers to the wider, long-term goals of a commercial enterprise. It expresses the corporate's reason for existing, its particular commitment with respect to the surrounding world. A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other ...

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with. [2][circular reference][3][circular reference][4] Vision statements may fill the following ...

  5. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    336 pp. ISBN. 0-060-56610-8. Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras. It outlines the results of a six-year research project exploring what leads to enduringly great companies. The first edition of the book was published on October 26, 1994 by HarperBusiness.

  6. Johnson & Johnson - Wikipedia

    en.wikipedia.org/wiki/Johnson_&_Johnson

    jnj.com. Footnotes / references[ 1 ] Johnson & Johnson (J&J) is an American multinational pharmaceutical, biotechnology, and medical technologies corporation headquartered in New Brunswick, New Jersey, and publicly traded on the New York Stock Exchange. Its common stock is a component of the Dow Jones Industrial Average, and the company is ...

  7. Target Corporation - Wikipedia

    en.wikipedia.org/wiki/Target_Corporation

    The company is one of the largest American-owned private employers in the United States. The corporation was founded in Minneapolis by businessman George Dayton in 1902, and developed through the years via expansion and acquisitions. Target, the company's first discount store and eventual namesake, was opened in 1962.

  8. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A mission statement is a clear and concise statement of the organization's reason for being and its scope of operations, [43] while the generic strategy outlines how the company intends to achieve both its vision and mission. [44] Mission statements should include detailed information and must be more than a simple motherhood statement. [45]

  9. Purpose: The Starting Point - Wikipedia

    en.wikipedia.org/wiki/Purpose:_The_Starting_Point

    Purpose: The Starting Point. Purpose: The Starting Point of Great Companies, is a book by Nikos Mourkogiannis originally published in 2006, [1] which has been reviewed in US national media, [2][3][4][5] and repeatedly cited in corporate culture books [6][7][8][9][10] and academic journals. [11][12][13] The volume consists of one introduction ...

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