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Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [1]
Gatekeeping is the process through which information is filtered for dissemination, whether for publication, broadcasting, the Internet, or some other mode of communication. The academic theory of gatekeeping may be found in multiple fields of study, including communication studies, journalism, political science, and sociology. [1]
New computerized media, such as mobile telephones or instant messaging, allow mediated communication to transmit more oral and nonverbal symbols than the older generation of tools. The type of mediated technology used can also influence its meaning. This is most famously rendered in Marshall McLuhan's maxim "the medium is the message".
Visual media can be transformed through photo manipulation, commonly called "photoshopping." This can make a product, person, or idea seem more appealing. This is done by highlighting certain features on the product and using certain editing tools to enlarge the photo, to attract and persuade the public.
Media linguistics is the linguistic study of language use in the media. The fundamental aspect of media linguistics as a new systematic approach to the study of media language is that media text is one of the most common forms of language existence today. [citation needed] It studies the functioning of language in the media sphere, or modern ...
Definition. Media democracy focuses on the empowerment of individual citizens and on the promotion of democratic ideals through the spread of information. [1] Additionally, the approach argues that the media system itself should be democratic in its own construction, [2] shying away from private ownership or intense regulations.