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A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. [1]
MasterCard priceless baseball (commercial, 1997) on YouTube (30 seconds) Priceless is an advertising campaign by Mastercard that started in 1997 and makes use of the slogan " There are some things money can't buy; for everything else, there's Mastercard ". [1][2][3][4] It has provided Mastercard with a constant and recognizable message. [5]
Bumper (broadcasting) In broadcasting, a commercial bumper, ident bumper, or break-bumper (often shortened to bump) is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity ...
1. The American Broadcasting Company, a major television network in the United States. Also operates radio networks ABC News Radio and ABC Audio. 2. The ABC Radio Network, a former radio network in the United States. Renamed Citadel Media in 2009, Cumulus Media Networks in 2011 and merged into Westwood One. 3.
Infomercial. Appearance. For the Adult Swim television series of the same name, see Infomercials (TV specials). An infomercial is a form of television commercial that resembles regular TV programming [ 1 ] yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. [ 2 ]
The Walt Disney Company. Produced by. Roy O. Disney. Country. United States. " Ike for President ", sometimes referred to as " We'll Take Ike " or " I Like Ike ", was a political television advertisement for Dwight D. Eisenhower presidential campaign of 1952. The minute-long animated advertisement was conceived by Jacqueline Cochran, a pilot ...
A TV format is the overall concept and branding of a copyrighted television show. The most common type of formats are those in the television genres of game shows and reality shows, many of which are remade in multiple markets with local contestants. Recent examples include Survivor, Who Wants to Be a Millionaire?, Pop Idol and Big Brother that ...
Promo (media) A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during ...
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