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Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. [1] Developed in the 1970s, it applies ...
Psychogeography. Psychogeography involves self published reports and maps, using the Situationist technique of detournement - using pre-found elements and subverting them. evoL PsychogeogrAphix 2003. Psychogeography is the exploration of urban environments that emphasizes interpersonal connections to places and arbitrary routes.
Definition and brief explanation. Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for ...
VALS. VALS ( Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
Look up Psychographics in Wiktionary, the free dictionary. The psychograph was a phrenology machine, invented and marketed by Henry C. Lavery in the early part of the 20th century. The psychograph claimed to mechanically discern a subject's aptitudes in a number of mental faculties. It was designed to measure the person's head according to the ...
Philosophy portal · Religion portal. v. t. e. Automatic writing, also called psychography, is a claimed psychic ability allowing a person to produce written words without consciously writing. Practitioners engage in automatic writing by holding a writing instrument and allowing alleged spirits to manipulate the practitioner's hand.
Geodemographic segmentation is based on two simple principles: People who live in the same neighborhood are more likely to have similar characteristics than are two people chosen at random. Neighborhoods can be categorized in terms of the characteristics of the population which they contain. Any two neighborhoods can be placed in the same ...