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The yellow pages are telephone directories of businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term "yellow pages" is now also applied to online directories ...
Telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a ...
YP LLC. Yellowpages.com is a United States-based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing. It was previously a wholly owned subsidiary ...
As phone lines became more popular—between 1942 and 1962, the number of phones in the U.S. grew 230% to 76 million—telephone companies realized they would run out of phone numbers.
YP Holdings, now a wholly owned subsidiary of DexYP, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based ...
Valley Yellow Pages was created to provide consumers with a better product and advertisers with substantial advertising savings. In 1987, AGI Publishing began operations as Valley Yellow Pages and established corporate offices in Fresno, California. The first directory, serving the communities of Fresno and Clovis, was published in 1988.
According to market research company the Kelsey Group, advertising in online yellow pages is rapidly expanding but still only retain less than 7% of the total market, including online and print. The reason for this is that traditional yellow pages publishers , such as the phone companies, have big sales forces to approach local businesses.
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related to: yellow pages for advertising phone numberpeoplelooker.com has been visited by 100K+ users in the past month
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