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The Lego Group also franchised its store brand to the Majid Al Futtaim Group, which opened 6 stores in 2015 (4 in the United Arab Emirates, and 2 in Kuwait). In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.
Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
Lego company grows to 5,000 employees worldwide; 3,000 of them being in Billund. The gearstick is introduced. Danish Foreign Minister, Uffe Ellemann-Jensen, opens the LEGO Centre at Birkenhead Point in Sydney Australia, the first permanent LEGO shop outside Billund; 1986: Lego Technic robots controlled by computers are placed in schools.
List of Lego video games. Since 1995, numerous commercial video games based on Lego, the construction system produced by The Lego Group, have been released. Following the second game, Lego Island, developed and published by Mindscape, The Lego Group published games on its own with its Lego Media division, which was renamed Lego Software in 2000 ...
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually. Created in response to feedback and suggestions from the Adult Fans of Lego bricks (AFOL) and Teen Fans of Lego (TFOL) communities, the sets in this series are generally intended for more advanced builders.
Today, Lego is a profitable line of construction kits and related products and services, including Lego board games, retail stores, video games, films, theme parks, and consultation services. It has had a significant impact on various areas in popular culture.
Lego Technic / ˈ t ɛ k n ɪ k / (stylized as LEGO Technic) is a line of Lego interconnecting plastic rods and parts. The purpose of this series is to create advanced models of working vehicles and machines, compared to the simpler brick -building properties of normal Lego.
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