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  2. Persona (user experience) - Wikipedia

    en.wikipedia.org/wiki/Persona_(user_experience)

    Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...

  3. Persona - Wikipedia

    en.wikipedia.org/wiki/Persona

    Persona. A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2] It is also considered "an intermediary between the individual and the institution."

  4. Online identity - Wikipedia

    en.wikipedia.org/wiki/Online_identity

    Online identity. Internet identity ( IID ), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some ...

  5. Avatar (computing) - Wikipedia

    en.wikipedia.org/wiki/Avatar_(computing)

    In computing, an avatar is a graphical representation of a user, the user's character, or persona. Avatars can be two-dimensional icons in Internet forums and other online communities, where they are also known as profile pictures , userpics , or formerly picons (personal icons, or possibly "picture icons").

  6. Empathy map - Wikipedia

    en.wikipedia.org/wiki/Empathy_Map

    Empathy map. An empathy map is a widely-used visualization tool within the field of user experience design and human–computer interaction practice. In relation to empathetic design, the primary purpose of an empathy map is to bridge the understanding of the end user. Within context of its application, this tool is used to build a shared ...

  7. User profile - Wikipedia

    en.wikipedia.org/wiki/User_profile

    User profile. A user profile is a collection of settings and information associated with a user. It contains critical information that is used to identify an individual, such as their name, age, portrait photograph and individual characteristics such as knowledge or expertise. [1] User profiles are most commonly present on social media websites ...

  8. Persona (psychology) - Wikipedia

    en.wikipedia.org/wiki/Persona_(psychology)

    Persona (psychology) The persona, for Swiss psychiatrist Carl Jung, is the social face the individual presented to the world—"a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual." [1]

  9. User (computing) - Wikipedia

    en.wikipedia.org/wiki/User_(computing)

    t. e. A user is a person who utilizes a computer or network service. A user often has a user account and is identified to the system by a username (or user name ). [a] Some software products provide services to other systems and have no direct end users .