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Account-based marketing ( ABM ), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.
Key management system. A key management system (KMS), also known as a cryptographic key management system (CKMS) or enterprise key management system (EKMS), is an integrated approach for generating, distributing and managing cryptographic keys for devices and applications. They may cover all aspects of security - from the secure generation of ...
Account manager. An account manager ( AM) is a person who works for a company and is responsible for the management of sales and relationships with particular customers. An account manager maintains the company's existing relationships with a client or group of clients, so that they will continue using the company for business.
Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. [1] The account executive (AE) directly works with, and provides ...
Account planning. Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing ...
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Unified access management (UAM) refers to an identity management solution that is used by enterprises to manage digital identities and provide secure access to users across multiple devices and applications, both cloud and on-premise. Unified access management solutions provide a single platform from which IT can manage access across a diverse ...
These formats provide a consistent framework for transferring key and authentication data which is independent of the key generation technique, encryption algorithm and authentication mechanism. ISAKMP is distinct from key exchange protocols in order to cleanly separate the details of security association management (and key management) from ...