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The ADS is the largest single source of archived grey literature, with over 20,000 examples available in its Library of Unpublished Fieldwork. Access to grey literature in the archaeological context has become a significant concern, especially in academia, in recent years. [12]
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
v. t. e. Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition. Depending on the speed of the purchase cycle in the category, tracking can be done ...
Ghostery is a free and open-source privacy and security -related browser extension and mobile browser application. Since February 2017, it has been owned by the German company Cliqz International GmbH (formerly owned by Evidon, Inc., which was previously called Ghostery, Inc. and the Better Advertising Project). [5][6] The code was originally ...
Google Ads. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [2] It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps, videos, and on non-search websites ...
Astrophysics Data System. The SAO/NASA Astrophysics Data System (ADS) is a digital library portal for researchers on astronomy and physics, operated for NASA by the Smithsonian Astrophysical Observatory. ADS maintains three bibliographic collections containing over 15 million records, including all arXiv e-prints. [1]
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...