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Learn about the concept, evolution, and methods of digital marketing, the component of marketing that uses online technologies to promote products and services. Explore the various digital media platforms, channels, and strategies that marketers use to reach and engage consumers.
Multimedia is the integration of multiple forms of content such as text, audio, images, video, and interactive elements into a single digital platform or application. Learn about the origin, types, and applications of multimedia in various fields such as education, entertainment, communication, and digital art.
Digital media is any communication media that operates with encoded machine-readable data formats. Learn about the types, impact, and history of digital media, from binary code to digital computers, from print to online platforms.
Computer vision is an interdisciplinary field that deals with how computers can gain high-level understanding from digital images or videos. Learn about the scientific and technological aspects of computer vision, its history, and its sub-domains such as object detection, event detection, and 3D scene modeling.
Digital content is any content that exists in the form of digital data, such as video, audio, images, text, and stories. Learn about the history, types, and examples of digital content, as well as the business implications and challenges of creating and distributing it.
Digital literacy is the ability to use digital media platforms to find, evaluate, and communicate information. It involves technical and cognitive skills, as well as ethical and social aspects. Learn about its origins, frameworks, and 21st-century skills.
Digital marketing is considered a challenge to privacy [1] because consumers' information is searched, collected, and used in digital marketing without consumers' awareness. [2] The privacy of customers is important because it is related to customers' perceived value, satisfaction, loyalty, [3] their trust in a company, and the performance of a ...
Digital goods are intangible goods that exist in digital form, such as e-books, software, online games and virtual goods. Learn about the examples, benefits and challenges of digital goods, and the legal concerns about copyright, taxation and ownership.