Search results
Results from the WOW.Com Content Network
Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [1] Media literacy is not restricted to one medium [2] and is understood as a ...
Critical literacy is the ability to find embedded discrimination in media. This is done by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed their ideas about society's norms to determine whether these ideas ...
Understanding Media. Understanding Media: The Extensions of Man is a 1964 book by Marshall McLuhan, in which the author proposes that the media, not the content that they carry, should be the focus of study. He suggests that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content.
The definition of literacy is "the ability to read and write". In practice many more skills are needed to locate, critically assess and make effective use of information. By extension, literacy now also includes the ability to manage and interact with digital information and media, in personal, shared and public domains.
Media system dependency theory. Media system dependency theory ( MSD ), or simply media dependency, was developed by Sandra Ball-Rokeach and Melvin Defleur in 1976. [1] The theory is grounded in classical sociological literature positing that media and their audiences should be studied in the context of larger social systems.
Textuality is a practice. Through a text’s textuality, it makes itself mean, makes itself be, and makes itself come about in a particular way. Through its textuality, the text relinquishes its status as identity and affirms its condition as pure difference. In indifference, the text "dedefines" itself, etches itself in a texture or network of ...
Intertextuality is the shaping of a text's meaning by another text, either through deliberate compositional strategies such as quotation, allusion, calque, plagiarism, translation, pastiche or parody, or by interconnections between similar or related works perceived by an audience or reader of the text.
Media linguistics is the linguistic study of language use in the media. The fundamental aspect of media linguistics as a new systematic approach to the study of media language is that media text is one of the most common forms of language existence today. [citation needed] It studies the functioning of language in the media sphere, or modern ...