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  2. Interactive advertising - Wikipedia

    en.wikipedia.org/wiki/Interactive_advertising

    Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups. In the inaugural issue of the Journal of Interactive Advertising, [1] editors Li and Leckenby (2000) defined interactive advertising as the ...

  3. Interactive television - Wikipedia

    en.wikipedia.org/wiki/Interactive_television

    Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new information technology can be integrated vertically into established technologies and commercial structures.

  4. Interactive marketing - Wikipedia

    en.wikipedia.org/wiki/Interactive_marketing

    Interactive marketing, sometimes called trigger-based or event-driven marketing, [1] is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email ...

  5. Google AdSense - Wikipedia

    en.wikipedia.org/wiki/Google_Adsense

    Website. www.google.com /adsense. Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

  6. Interactive media - Wikipedia

    en.wikipedia.org/wiki/Interactive_media

    Definition. Interactive media is a method of communication in which the output from the media comes from the input of the users. [2][3] Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment.

  7. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM), social media marketing ...

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