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  2. PHP - Wikipedia

    en.wikipedia.org/wiki/PHP

    PHP is a general-purpose scripting language that is especially suited to server-side web development, in which case PHP generally runs on a web server. Any PHP code in a requested file is executed by the PHP runtime, usually to create dynamic web page content or dynamic images used on websites or elsewhere. [281]

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...

  4. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics. Depending on the business objective, two ...

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

  6. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Internet marketing. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds ...

  7. Magento - Wikipedia

    en.wikipedia.org/wiki/Magento

    Magento is an open-source e-commerce platform written in PHP. Magento source code is distributed under Open Software License. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion. [2] [3] More than 150,000 [4] online stores have been created on the platform.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers ( B2C ). [5]

  9. Drupal - Wikipedia

    en.wikipedia.org/wiki/Drupal

    Drupal (/ ˈ d r uː p əl /) is a free and open-source web content management system (CMS) written in PHP and distributed under the GNU General Public License. Drupal provides an open-source back-end framework for at least 14% of the top 10,000 websites worldwide and 1.2% of the top 10 million websites —ranging from personal blogs to corporate, political, and government sites.