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Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
Personalization. Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location.
Personalized medicine, also referred to as precision medicine, is a medical model that separates people into different groups —with medical decisions, practices, interventions and/or products being tailored to the individual patient based on their predicted response or risk of disease. [1] The terms personalized medicine, precision medicine, stratified medicine and P4 medicine are used ...
Mobility as a service. Mobility as a service (MaaS) is a type of service that enables users to plan, book, and pay for multiple types of mobility services through a combined platform. [1][2] Transportation services from public and private transportation providers are combined through a unified gateway, usually via an app or website, that ...
Digital health is a discipline that includes digital care programs, technologies with health, healthcare, living, and society to enhance the efficiency of healthcare delivery and to make medicine more personalized and precise. [1][2][3][4] It uses information and communication technologies to facilitate understanding of health problems and challenges faced by people receiving medical treatment ...
The word bespoke (/ bəˈspoʊk /) has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an ...
User experience design is a conceptual design discipline rooted in human factors and ergonomics. This field, since the late 1940s, has focused on the interaction between human users, machines, and contextual environments to design systems that address the user's experience. [4] User experience became a positive insight for designers in the ...
Definition. There is no globally agreed definition, but a custom-made medical device can be broadly defined as a medical device that has been designed and manufactured in accordance with a prescription from an appropriately qualified person for the sole use of a particular patient to meet their specific needs. Mass-produced medical devices that ...