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Ethical marketing is a positive influence on companies, and their response is to market their products in a more socially responsible way. The increasing trend of fair trade is an example of the impact of ethical marketing. In the Ethical Shoppers Price Index Survey (2009), fair trade was the most popular ethical badge products could have.
Marketing ethics is known to have similarities with business ethics. Marketing ethics, however, can be divided into two categories: Positive marketing ethics. Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices, an example would be to research fraudulent ...
Information ethics has been defined as "the branch of ethics that focuses on the relationship between the creation, organization, dissemination, and use of information, and the ethical standards and moral codes governing human conduct in society". [1] It examines the morality that comes from information as a resource, a product, or as a target. [2]
Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns. Media ethics promotes and defends values such ...
Hands are shown typing on a backlit keyboard to communicate with a computer. Cyberethics is "a branch of ethics concerned with behavior in an online environment". In another definition, it is the "exploration of the entire range of ethical and moral issues that arise in cyberspace" while cyberspace is understood to be "the electronic worlds made visible by the Internet."
The ethics of technology is a sub-field of ethics addressing the ethical questions specific to the Technology Age, the transitional shift in society wherein personal computers and subsequent devices provide for the quick and easy transfer of information. Technology ethics is the application of ethical thinking to the growing concerns of ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
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