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A television advertisement (also called a television commercial, TV commercial, commercial, spot, break, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a ...
Screenwriting. Example of a page from a screenplay formatted for a feature-length film. Screenwriting or scriptwriting is the art and craft of writing scripts for mass media such as feature films, television productions or video games. It is often a freelance profession.
Teleplay. A teleplay is a screenplay or script used in the production of a scripted television program or series. In general usage, the term is most commonly seen in reference to a standalone production, such as a television film, a television play, or an episode of an anthology series. [1] In internal industry usage, however, all television ...
Bumper (broadcasting) In broadcasting, a commercial bumper, ident bumper, or break-bumper (often shortened to bump) is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity ...
A radio, television commercial or underwriting spot spot advertising A commercial or commercials run in the middle of or between programs, sold separately from the program (as opposed to sponsors' messages). A station identification slide for WAKR-TV in Akron, Ohio (c. early 1980s). Station identification. Also top of the hour ID or TOH ID.
Bible (screenwriting) Cartoonist Stephen Hillenburg holding the bible of the animated series SpongeBob SquarePants. A bible, also known as a show bible or pitch bible, is a reference document used by screenwriters for information on characters, settings, and other elements of a television or film project. [1]
Promo (media) A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during ...
In the music industry, pre-production is a process whereby a recording artist spends time creating and refining their musical ideas. The artist thus produces a song's demo recording, or rough draft, in order to establish the song's creative premise. This reduces the time and money spent in expensive studios. The goal is to enter into the major ...