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Lego (/ ˈ l ɛ ɡ oʊ / ⓘ LEG-oh, Danish:; stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears , figurines ...
History of Lego. Lego began in 1932 in the carpentry workshop of Ole Kirk Christiansen, a Danish carpenter. He initially produced furniture but later started making wooden toys. The company was named "Lego" in 1934, a contraction from the Danish phrase "leg godt", meaning "play well". Coincidentally, ‘lego’ means ‘I put together’ in Latin.
Brick Kicks, the first official Lego Club magazine, is introduced. Space Police I, a sub-line of Lego Space is introduced. Poul Plougmann is appointed CFO and incorporates the “Fitness” business plan resulting in 10% reduction in LEGO workforce. 1990s. 1990 Lego Model Team sets are released. Lego is one of the top 10 toy companies of 1990.
In 2020, Lego launched its adult-focussed category. Adults also introduce kids to Lego, making them a critical group to the Danish toymaker's growth.
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme.
The LEGO Group (formally LEGO A/S) is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego -branded toys, consisting mostly of interlocking plastic bricks. The LEGO Group has also built several amusement parks around the world, each known as Legoland , and operates numerous retail stores.
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