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The influences of mass media (or 'media effects') are observed in various aspects of human life, from voting behaviors [2] to perceptions of violence, [3][4] from evaluations of scientists [5] to our understanding of others' opinions. [6] The overall influence of mass media has changed drastically over the years, and will continue to do so as ...
Uses and gratifications theory. Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. [1][2][3][4][5] The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to ...
Media violence researchers who argue for causal effects contend that effect sizes noted in media violence effects are similar to those found in some medical research which is considered important by the medical community, [40] although medical research may suffer from some of the same interpretational flaws as social science.
Hypodermic needle model. The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli ...
The hostile media effect, originally deemed the hostile media phenomenon and sometimes called hostile media perception, is a perceptual theory of mass communication that refers to the tendency for individuals with a strong preexisting attitude on an issue to perceive media coverage as biased against their side and in favor of their antagonists' point of view. [1]
Audience theory. Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
Perloff was the recipient of the 2014 University of Amsterdam School of Communication Research McQuail Award for his article [4] on media effects research. [5]Perloff was awarded "Best in Ohio Essay Writing" honors in 2022 from the Ohio Press Club for his article memorializing Alan Canfora—a victim of the Kent State University shootings in 1970.
Hierarchy of Influences. In mass communication, the Hierarchy of Influences, formally known as the Hierarchical Influences Model, is an organized theoretical framework introduced by Pamela Shoemaker & Stephen D. Reese. It comprises five levels of influence on media content from the macro to micro levels: social systems, social institutions ...
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