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Lego ( / ˈlɛɡoʊ / ⓘ LEG-oh, Danish: [ˈle̝ːko]; [1] stylized as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears ...
The Jordan Creek LEGO store will be located next to the Lululemon store on the mall's lower level in a space formerly occupied by Amazon 4-star. Opening in the second half of 2024, it will be ...
The Lego Group also franchised its store brand to the Majid Al Futtaim Group, which opened 6 stores in 2015 (4 in the United Arab Emirates, and 2 in Kuwait). In 2023 there is a total of 423 stores operated by franchisees, mostly in Australia, Asia and South America.
The history of Lego began in 1932 in the carpentry workshop of Ole Kirk Christiansen, a Danish carpenter who initially produced furniture but later started making wooden toys. The company was named "Lego" in 1934, a contraction from the Danish phrase "leg godt", meaning "play well". Coincidentally, ‘lego’ means ‘I put together’ in Latin.
In 2020, Lego launched its adult-focused category which boasts big (and more expensive) sets. Think Harry Potter’s Gringotts building , $700 Titanic replicas, and a $500 set of a town from The ...
By year-end, Lego Group will have crossed the 500-store mark in China and have 1,000 stores worldwide. The company is also expanding its factory capacity in China to support future demand ...
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