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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Purpose. Pay-per-click, along with cost per impression (CPM) and cost per order, is used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running an advertisement campaign as low as possible while retaining set goals. [7] In Cost Per Thousand Impressions (CPM), the advertiser only pays for every ...

3. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. PPC is generally used to refer to paid search marketing such as Google 's AdSense or Google Ads.

4. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results.

5. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership ...

6. Performance-based advertising - Wikipedia

   en.wikipedia.org/wiki/Performance-based_advertising

   CPM (cost-per-mille, or cost-per-thousand) Pricing models charge advertisers for impressions, i.e. the number of times people view an advertisement. Display advertising is commonly sold on a CPM pricing model. The problem with CPM advertising is that advertisers are charged even if the target audience does not click on the advertisement.

7. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness. [76]