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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Content creation is the act of producing and sharing information or media content for specific audiences, particularly in digital contexts. According to Dictionary.com, content refers to "something that is to be expressed through some medium, as speech, writing or any of various arts" [1] for self-expression, distribution, marketing and/or ...
Creative director. A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos ; and directs & translates the creative peoples who produce the end results. [1] Creative director positions are often found within the television production ...
Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. [1]
The Master of Digital Media (MDM) program was designed with input from industry partners throughout Vancouver's digital media sector. These industry partners continue to collaborate with Centre for Digital Media by providing internships, sponsorships, collaborative projects and prototype development opportunities for students.
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