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The theory. Emotional choice theory is a unitary action model to organize, explain, and predict the ways in which emotions shape decision-making. One of its main assumptions is that the role of emotion in choice selection can be captured systematically by homo emotionalis. The theory seeks to lay the foundation for an affective paradigm in the ...
The PAD emotional state model is a psychological model developed by Albert Mehrabian and James A. Russell (1974 and after) to describe and measure emotional states. PAD uses three numerical dimensions, P leasure, A rousal and D ominance to represent all emotions. [1] [2] Its initial use was in a theory of environmental psychology, the core idea ...
Inoculation theory is a social psychological / communication theory that explains how an attitude or belief can be made resistant to persuasion or influence, in analogy to how a body gains resistance to disease. [1] [2] The theory uses medical inoculation as its explanatory analogy but instead of applying it to disease, it is used to discuss ...
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Model of the central bottleneck accounting for the psychological refractory period. Execution of one task requires three stages: Stage 1 entails the analysis of the perceptual characteristics of the stimulus, Stage 2 entails a decision about what the task-set requires, Stage 3 is the execution of the actual response.
Unique hues. Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]
Lilac chaser. Stare at the center cross for at least 30 seconds to experience the phi phenomena of the illusion. The lilac chaser is a visual illusion, also known as the Pac-Man illusion. [1] It consists of 12 lilac (or pink, rose, or magenta ), blurred discs arranged in a circle (like the numbers on a clock ), around a small black, central ...
The colour centre is a region in the brain primarily responsible for visual perception and cortical processing of colour signals received by the eye, which ultimately results in colour vision. The colour centre in humans is thought to be located in the ventral occipital lobe as part of the visual system, in addition to other areas responsible ...