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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging . Deliberate spreading of such information can be motivated either by honest desire of the campaigner to warn ...
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll. Large numbers of voters are contacted with little effort made to collect and analyze their response ...
Negative campaigning. Key people. Politics portal. v. t. e. A smear campaign, also referred to as a smear tactic or simply a smear, is an effort to damage or call into question someone's reputation, by propounding negative propaganda. [1] It makes use of discrediting tactics. It can be applied to individuals or groups.
Politics portal. v. t. e. A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided.
In political campaigns, an attack ad is an advertisement designed to wage a personal attack against an opposing candidate or political party in order to gain support for the attacking candidate and attract voters. Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated ...
Campaign advertising. One of the most controversial campaign adverts of the time, "Daisy", helped to swing the 1964 United States presidential election, in favor of Lyndon B. Johnson. In politics, campaign advertising is propaganda through the media to influence a political debate and, ultimately, Voting. Political consultants and political ...
e. In politics, opposition research (also called oppo research) is the practice of collecting information on a political opponent or other adversary that can be used to discredit or otherwise weaken them. The information can include biographical, legal, criminal, medical, educational, or financial history or activities, as well as prior media ...
The term political gaffe may be used to describe an inadvertent statement made by a politician, who believes the statement to be true, while having not fully analyzed the consequences of publicly stating it. Another definition is a statement made when the politician privately believes it to be true, realizes the dire consequences of saying it ...