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Jago Grahak Jago (transl. Wake up Customer Wake up) is a consumer awareness program launched in 2005 by the Ministry of Consumer-Government of India. Under this scheme, various channels were created to spread awareness about consumer rights and to put an end to malpractices by merchants. Due to this, many ongoing malpractices were put to an end ...
1979 – Have a Coke and a smile (see also "Hey Kid, Catch!") 1980 – Coke is it! [5] 1985 – America's real choice. 1985 – We've Got a Taste for You. 1986 – Red, White & You (for Coca-Cola Classic) 1986 – Catch the Wave (for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the ...
amul.com. Amul is an Indian dairy brand owned by the cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), based in Anand, Gujarat. [3][4] GCMMF is controlled by 3.6 million milk producers. [5] Tribhuvandas Kishibhai Patel founded the organisation in 1946 and served as its chairman until his retirement in the 1970s.
In September, during Navratri, a condom ad featuring actress Sunny Leone caused outrage in Gujarat. [3][4] In September, an Australian ad depicting Indian god Ganesha with lamb caused major controversy in nation. [5][6] In November, food delivery service Zomato pulled off several banners from various cities featuring two dominant Hindi profanities.
Active. Beti Bachao, Beti Padhao (transl. Save Daughter, Educate Daughter) is a campaign launched by the Government of India. [1] It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi. [2][3]
In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. [4] The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Government of India had regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it had not supported tourism in a concerted fashion.
Alyque Padamsee (5 March 1928 [1] – 17 November 2018) [2] was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film Gandhi. Besides being involved in Indian theatre as an actor and producer, Padamsee was an advertising professional who once headed the advertising company Lintas Bombay ...
Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. [1] The history of advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines.