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Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...
Persona. A persona (plural personae or personas) is a strategic mask of identity in public, [1] the public image of one's personality, the social role that one adopts, or simply a fictional character. [2] It is also considered "an intermediary between the individual and the institution."
Online identity. Internet identity ( IID ), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself. Although some people choose to use their real names online, some ...
Empathy map. An empathy map is a widely-used visualization tool within the field of user experience design and human–computer interaction practice. In relation to empathetic design, the primary purpose of an empathy map is to bridge the understanding of the end user. Within context of its application, this tool is used to build a shared ...
There are a number of tools that are used in the analysis of User-Centered Design, mainly: personas, scenarios, and essential use cases. Persona. During the UCD process, a Persona representing the user may be created. A persona is a user archetype used to help guide decisions about product features, navigation, interactions, and even visual design.
Born of this practice was the use of personas as design tools. Cooper preached his vision in two books. His ideas helped to drive the user experience movement and define the craft that would come to be called “interaction design.” Cooper's best-selling first book, About Face: The Essentials of User Interface Design, was first published in ...
User advocates may be scientists or engineers who use the scientific method to make improvements that result in increased ease of use, time savings, improved levels of user satisfaction, or other user-centered metrics. An advocate is a person who argues for or supports a cause or policy. A user advocate could either be a person, as in a ...
Interaction design, often abbreviated as IxD, is "the practice of designing interactive digital products, environments, systems, and services." [1] : xxvii, 30 While interaction design has an interest in form (similar to other design fields), its main area of focus rests on behavior. [1] : xxvii, 30 Rather than analyzing how things are ...