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During the 1990s, when Sally Aw (Aw Sian, adopted daughter of Aw Boon Haw) chaired Sing Tao News Corporation Limited, The Standard was the only English newspaper in Hong Kong that was allowed to be circulated in China. [citation needed] In 1994 a third English-language newspaper, the Eastern Express, appeared.
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The Chinese language newspapers Headline Daily and Oriental Daily News have the highest shares in the Hong Kong newspaper market, while the Hong Kong Economic Times is the best-selling financial newspaper. The Standard, a free tabloid with a mass market strategy, is the most widely circulated English newspaper by a significant margin.
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Headline Daily. Headline Daily ( Chinese: 頭條日報) is a free weekday mass-market newspaper in Hong Kong. It was launched on 12 July 2005, by the Sing Tao group, as the territory's second free Chinese-language newspaper, after Metro Daily. Coverage includes local and international news, business, entertainment, lifestyle and sports.
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In some countries, particular formats have associations with particular types of newspaper; for example, in the United Kingdom, there is a distinction between "tabloid" and "broadsheet" as references to newspaper content quality, which originates with the more popular newspapers using the tabloid format; hence "tabloid journalism".