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With the popularity of "going natural", hair care suppliers have seen a rapid decrease in the purchase of relaxers, the harsh chemical hair straightener. An industry that was once worth an estimated $774 million, relaxer sales have gone down 26% over the last five years, 2013 numbers report. Relaxer sales have fallen to 38% between 2012 and 2017.
The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
Hair relaxers have seen a considerable resurgence in popularity among the Black hair community. Here is why some women are deciding to go back to relaxers after years of dealing with their natural ...
Relaxer. A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali, although some formulations are based on ammonium thioglycolate or formaldehyde.
The damage chemical hair relaxers can have on Black women is coming under intense scrutiny. Several landmark studies have been published in the last year highlighting the link between chemical ...
L'Oréal S.A. (French:) is a French multinational personal care company headquartered in Clichy, Hauts-de-Seine, with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field, concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.
The conversation regarding using chemical hair relaxers is complex, as societal pressures about appropriate hairstyles for Black women, especially in professional settings, impact their hair care ...
Johnson Products Company (JPC) is a privately held American business based in Chicago, Illinois. It is best known for manufacturing a line of hair care and cosmetic products for African American consumers under the names Afro Sheen and Ultra Sheen. The company was a longtime sponsor of the syndicated US television dance show Soul Train until ...
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